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Ascend Real Estate & Property Management DRE # 01978289 (“Ascend,” “Company,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit a rental application, contact us, use a resident or owner portal, request maintenance, make payments, sign up for communications, or otherwise interact with us.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Contact Information
Name, email address, phone number, mailing address, current address, forwarding address, and communication preferences.

Rental Application Information
Information you provide when applying for a rental property, such as date of birth, government-issued identification, Social Security number or tax identification number, employment information, income information, rental history, landlord references, personal references, household member information, vehicle information, pet information, and emergency contact information.

Screening and Verification Information
With your authorization, we may obtain tenant screening, credit, background, eviction, rental history, income verification, or similar reports from third-party screening providers.

Financial and Payment Information
Rent payment information, security deposit information, billing address, bank account details, card information, and transaction history. Payment information may be processed by third-party payment processors, and Ascend may not store full payment card or bank account details.

Resident, Tenant, and Property Management Information
Lease information, maintenance requests, repair history, communications with our team, notices, inspection records, access requests, complaints, and other information related to managing rental properties.

Owner and Vendor Information
If you are a property owner, vendor, contractor, or business partner, we may collect contact information, tax forms, payment information, property information, insurance information, and service records.

Website and Device Information
IP address, browser type, device type, operating system, pages visited, referring URLs, time spent on pages, cookies, analytics data, and similar technical information.

Communications Information
Emails, phone calls, text messages, online forms, chat messages, voicemails, and other communications you send to us.

2. How We Collect Information

Ascend may collect information directly from you when you complete forms, apply for a rental property, create an account, make a payment, request maintenance, contact us, or sign up for updates.

We may also collect information from third parties, including tenant screening companies, credit reporting agencies, payment processors, property owners, employers, references, prior landlords, public records, service providers, marketing partners, and analytics providers.

We may automatically collect website information through cookies, pixels, analytics tools, and similar technologies.

3. How We Use Information

Ascend may use personal information to:

• Respond to inquiries and schedule showings;

• Process rental applications;

• Verify identity, income, employment, rental history, and references;

• Conduct tenant screening, where authorized;

• Prepare, manage, and enforce leases and rental agreements;

• Collect rent, deposits, fees, and other payments;

• Manage resident accounts and owner accounts;

• Coordinate maintenance, repairs, inspections, and vendor services;

• Communicate with applicants, residents, tenants, owners, vendors, and website users;

• Send administrative notices, service updates, payment reminders, and property-related communications;

• Send marketing communications where permitted by law;

• Improve our website, services, operations, and customer experience;

• Protect our properties, residents, systems, and business;

• Detect, prevent, and investigate fraud, unauthorized activity, or security incidents;

• Comply with legal obligations, court orders, governmental requests, and applicable laws;

• Enforce our agreements, policies, and rights.

4. Tenant Screening and Consumer Reports

If you apply for a rental property through Ascend, we may request tenant screening, credit, background, eviction, rental history, or similar consumer reports from third-party screening providers, where permitted by law and with any required authorization.

Information from these reports may be used to evaluate rental applications, determine eligibility, verify information, and make rental decisions. If required by law, Ascend will provide required notices relating to adverse decisions based on consumer report information.

5. How We Share Information

Ascend may share personal information with:

Property Owners and Managers
To manage rental properties, evaluate applications, communicate about applicants or residents, and perform property management services.

Service Providers
Companies that help us operate our business, such as payment processors, tenant screening providers, software platforms, resident portals, email providers, SMS providers, maintenance coordination tools, cloud hosting providers, analytics providers, and customer support vendors.

Maintenance Vendors and Contractors
To respond to maintenance requests, repairs, inspections, emergencies, and property-related services.

Screening, Verification, and Payment Providers
To process applications, verify information, conduct authorized screening, and process payments.

Legal, Insurance, and Professional Advisors
Attorneys, accountants, insurers, auditors, consultants, and other advisors when needed for business, legal, insurance, or compliance purposes.

Government, Law Enforcement, or Legal Authorities
When required by law, subpoena, court order, legal process, regulatory request, or to protect rights, safety, property, or security.

Business Transfers
In connection with a merger, sale, transfer, financing, reorganization, acquisition, or other business transaction involving all or part of our business.

Ascend does not sell personal information in the traditional sense of exchanging it for money. However, some privacy laws define “sale” or “sharing” broadly to include certain advertising, analytics, or tracking activities. Where required, we will provide applicable opt-out rights.

6. Cookies and Tracking Technologies

Ascend may use cookies, pixels, analytics tools, and similar technologies to operate our website, remember preferences, understand website traffic, improve functionality, and support advertising or marketing.

You can usually set your browser to remove or reject cookies. Some website features may not function properly without cookies.

If we use advertising or analytics partners that collect personal information across websites, you may have additional opt-out rights under applicable law.

7. Text Messages and Mobile Information

If you provide your mobile number and opt in to receive text messages from Ascend, we may send SMS or MMS messages related to property showings, rental applications, account updates, rent reminders, maintenance requests, lease matters, service notices, or other property management communications.

Message frequency may vary. Message and data rates may apply. You may opt out of text messages by replying STOP to a message, where supported, or by contacting us directly.

Ascend does not share SMS opt-in consent or mobile phone numbers with third parties for their own marketing purposes. Mobile information may be shared with service providers only as necessary to send and manage text messages on Ascend’s behalf.

8. Marketing Communications

Ascend may send marketing emails, newsletters, property availability updates, or other promotional communications where permitted by law. You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us.

Even if you opt out of marketing communications, Ascend may still send non-marketing communications, such as lease notices, payment notices, maintenance updates, legal notices, or account-related messages.

9. Data Retention

Ascend retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to manage applications, leases, properties, payments, maintenance records, owner records, legal obligations, accounting requirements, dispute resolution, and business operations.

Retention periods may vary depending on the type of information, the nature of our relationship with you, legal requirements, and legitimate business needs.

10. Data Security

Ascend uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No method of transmission or storage is completely secure. Ascend cannot guarantee absolute security of personal information.

11. Your Privacy Choices

Depending on where you live and the laws that apply, you may have rights to:

• Request access to personal information we maintain about you;

• Request correction of inaccurate personal information;

• Request deletion of certain personal information;

• Request a copy of certain personal information;

• Opt out of certain uses or disclosures of personal information;

• Opt out of marketing communications;

• Limit certain uses of sensitive personal information, where applicable;

• Appeal a privacy rights decision, where applicable.

To submit a privacy request, contact Ascend using the information in the “Contact Us” section below. We may need to verify your identity before processing your request.

12. California Privacy Notice

This section applies to California residents where the California Consumer Privacy Act, as amended, applies to Ascend.

In the preceding 12 months, Ascend may have collected the categories of personal information described in this Privacy Policy, including identifiers, contact information, application information, screening information, financial information, internet or electronic activity information, commercial information, and sensitive personal information where necessary for rental application, lease, payment, or property management purposes.

Ascend may use and disclose this information for the purposes described above, including providing property management services, processing applications, managing leases, collecting payments, maintaining properties, communicating with you, preventing fraud, and complying with law.

California residents may have the right to know, access, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising privacy rights.

To exercise California privacy rights, contact Ascend at:

Email: receptionist@ascendbakersfield.com
Phone: 661-873-5770
Website: https://www.ascendbakersfield.com/
Mailing Address:
Ascend Real Estate & Property Management DRE # 01978289
7606 Meany Ave., Suite 101
Bakersfield, CA 93308

If Ascend sells or shares personal information as defined by California law, we will provide a “Do Not Sell or Share My Personal Information” link or other required opt-out method. Where required, Ascend will honor legally recognized browser-based opt-out signals, such as Global Privacy Control.

13. Children’s Privacy

Ascend’s website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our website.

If you believe a child has provided us with personal information, please contact Ascend so we can take appropriate steps.

14. Third-Party Websites and Services

Ascend’s website may link to third-party websites, platforms, payment processors, listing services, resident portals, or other services that we do not control. Their privacy practices are governed by their own privacy policies, not this Privacy Policy.

15. International Users

Ascend’s services are intended for users located in the United States. If you access our website from outside the United States, your information may be processed in the United States or other countries where privacy laws may differ from those in your location.

16. Changes to This Privacy Policy

Ascend may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of our website or services after any update means you acknowledge the updated Privacy Policy.

17. Contact Us

For questions about this Privacy Policy or Ascend’s privacy practices, contact us at:

Ascend Real Estate & Property Management DRE # 01978289
7606 Meany Ave., Suite 101
Bakersfield, CA 93308

Phone: 661-873-5770
Email: receptionist@ascendbakersfield.com
Website: https://www.ascendbakersfield.com/

Office Hours:
Monday to Friday: 8:00 AM – 5:00 PM
Saturday and Sunday: Closed